Category
Lettering, Motion
About This Project

Wechat is a messaging & calling app that gains a huge success in Asian countries. Its goal is to expand their services to the rest of the world. Together with Stardust talents, I created this special commercial, featured a beloved soccer star Neymar Jr. To visually translate his story of a public vs private life, this 30 seconds spot interchanges between typographic, illustrative and photographic metaphors as Neymar narrates.

Role: Illustrator, motion graphic (design), letterer
Clients: Wechat, Stardust
Year: 2013