About This Project

I was asked to design a moving announcement for Newel Antiques, an high-end upholstery company. Instead of a typical card, we decided to go for something more dimensional and complex. This invite includes the base layer, four die-cut layers, and two wall layers on each side. Each layer features different types of antique furniture, leather armchair, chandelier, table, cabinets etc., with a touch of surreal imagery. With the idea of moving and expanding, the card is designed to look like an expanding living room as a receiver takes it out of the envelop.

Dimension: 6 x 8 in
Client: Newel Antiques
Role: Designer, Art direction
Application: Moving announcement and New Store party invitation
Year: 2012